User Strategy

Interactive Functionality

Once the information architecture is in place, Trainor Interactive creates the interactive functionality of your site. This constitutes the virtual “nerves” and “musculature” that are applied to the “skeletal structure” of the site’s information architecture – the customized applications that enable users to access your data resources in ways conducive to achieving your established objectives.

Leads. Sales. Relationship management. Information.

Interactive functionality includes:

• Applications development
• eBusiness systems
• Sales & lead management systems
• Dynamic content management
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