Revolution. The Web is revolutionary in the sense that it offers unprecedented access to markets across social, cultural, and international lines. Never before has a medium/channel promised so much to so many.

Evolution. But while the emergence of the Web was a revolution, succeeding in online enterprise is an evolutionary process. The Web is always changing, growing, becoming. The way customers and virtual communities use it, engage with it, interact through it, will continue to evolve, as well. As it does, the strategies that govern your online marketing and communications must also grow, evolve, engage. It’s one of the oldest stories in business – if you don’t stay ahead, you will fall behind. Quickly.
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