Promotion Strategy

Site Promotion

First you develop and launch your Web site. Then you let the world know that it’s there – or at least that portion of the world that falls within your target markets. Site promotion is a crucial component in the success of your Web marketing plan, employing a variety of strategies to drive customers into your site. Site promotion strategy typically includes:

• Search engine registration
• Search engine optimization
• Online advertising
• Conventional media
• Interactive Relationship Marketing (iRM™)
  - Direct
- Electronic

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